Addressing the appropriate audiences, placements, creatives, and optimizations to back into the overarching business and marketing goal every step of the way.

Mastering the Business-As-Usual and then challenging the status quo by uncovering new partnership opportunities, unlocking revenue streams, and activating first-to-market products.

Implementing strategic measurement solutions against media to gather insights and make data-driven decisions, recognizing that your campaigns exist in a multi-faceted digital landscape.

Crafting and curating creative content ideas through navigating the balance of cultural relevancy and brand authenticity.